WORK

EXPERIENCE

HONORS &

AWARDS

2005

RED DOT DESIGN AWARDS

 

BEST OF THE BEST IN CONCEPT DESIGN IN FASHION

 

"Origa-papercut Clothing"

2015 - Now

Designer and founder of A-Z creative

 

- BRANDING&POSITIONING- 
Identities; Brand Strategy; Brand Guidelines; Competitor Analysis; Brand book; Logos & Trademarks; Naming

- PRINT&PACKAGINGS - 
Design; Packaging; Corporate Collateral; Posters; Point Of Sale; Marketing Collateral; Publications; Signage & Wayfinding; Exhibition Design, Illustration, Infographics & Data

- CROSS-PLATFORM DIGITAL SOLUTION
Experience (UX); User Interfaces (UI); Websites; Apps; Digital Publishing, Content Management Infographics & Data Visualizations

- ART DIRECTION-
Campaign: Concept ; Guidelines; Production; Retouching, Design; Promotional Campaign; In-Store Promotion & Design (VM)

-BRAND BOOK FASHION GUIDELINES-
Research; Competitors Research; Fashion Trends; Concepts; materials; shapes; personalization;

EDUCATION

2015-2017

BEZALEL ACADEMY OF ART 

AND DESIGN

 

M.Des

Master's Degree in Industrial Design

Design Management

2015

NETCRAFT

 

UI-UX EXPERT

2001-2006

BEZALEL ACADEMY OF ART 

AND DESIGN

 

BACHELOR OF DESIGN

Visual communications design

2003

IL MAKIAGE

 

PROFESSIONAL MAKE UP ARTIST

Make-Up Artist/Specialist

2012-2014

FUNKY FISH LTD.

Brand Design Manager

 

- Branded and developed the corporate identity, including all branding & marketing related graphic materials. Social media campaigns, the companies website & its’ seasonal updates

 

- Established & managed a creative team of fashion and graphic designers. Through my continuous guidance and development, they achieved to design accessories and gifts in an international scale, while standing proudly next to world wide competitors, that led to a massive change of brand perspective for the clients, malls, & franchises

 

- Created seasonal campaigns, from the concept through production, image processing and continuation of the graphical language

 

- Designed all the visual merchandise for the stores including display windows and specific instructions to guide all the franchises from 23 different countries around the world

 

- Created an instruction guide for the companies products of floor plans and three-dimensional displays for every season in order to attract, engage, and motivate the customer towards making a purchase

 

- Created a “Style Guide” for each season which held as the collections base of design that presented the collections story including fashion trends, patterns, graphical inspirations, materials & references from around the world. I developed this format independently & it proved itself to be very successful & helpful in the process of design & production for the innovative & trendy collections

 

- Designed the companies’ exhibitions booths & the graphic materials and gifts

 

- I traveled several times a year abroad in order to get familiar with the stores & the franchisees needs. Held lectures to existing franchisees about re-branding that caused them to understand the brands new identity & to introduce the brand to potential future franchisees.

I traveled also to exhibitions in Europe, India & China in order to get to know the world wide competitors, the different capabilities of manufacturers & collaborations with the companies’ office in China

2011

FREELANCE DESIGNER

 

- Brand design including brand strategy & visual brand identity for all channels of communications with the brands client including graphic design materials, web design, social networks materials and exhibition designs.

 

- Art Director for campaign shootings: concept creation, organizing the production, accompanying the shooting day, editing and designing the graphic material.

 

- Illustrations: specialized in creating a illustrative world connected to the brands identities.

2010-2011

BARUCH NAEH STRATEGIC DESIGN

Head Graphic Designer

 

- Brand design & visual brand identity for all channels of communications with the brands client including graphic design materials, web design and interior designs - From concept creation to realization 

 

- Illustrations: specialized in creating a illustrative world connected to the brands identities

2007-2010

OPEN - TOTAL BRAND EXPERIENCE

Art Director

 

- Brand design & visual brand identity for all channels of communications with the brands client including graphic design materials, web design and interior designs - From concept creation to realization 

 

- Illustrations: specialized in creating a illustrative world connected to the brands identities

 

- Art Director for campaign shootings: concept creation, organizing the production, accompanying the shooting day, editing and designing the graphic material

2005-2006

ADLER BRANDS

Graphic Designer

 

- Brand design including brand strategy & visual brand identity

 

- Art Director for campaign shootings: concept creation, accompanying the shooting day, editing and designing the graphic material.

 

- Illustrations: specialized in creating a illustrative world connected to the brands identities.