Revital Kedmi
Founder & Head Designer
HONORS &
AWARDS
2022
ISREAL BRAND AWARD WINNER
SILVER AWARD FOR BEST BRANDING IN "HELTH & MEDICINE CATEGORY"
"Mycospring - Revitalizing Mushrooms"
2005
RED DOT DESIGN AWARDS
BEST OF THE BEST IN CONCEPT DESIGN IN FASHION
"Origa-papercut Clothing"
WORK
EXPERIENCE
2015 - Now
Founder & Designer of HOLISTIC
- BRANDING & POSITIONING-
Identities; Brand Strategy; Brand Guidelines; Competitor Analysis; Brand book; Logos & Trademarks; Naming
- PRINT & PACKAGINGS -
Design; Packaging; Corporate Collateral; Posters; Point Of Sale; Marketing Collateral; Publications; Signage & Way finding; Exhibition Design, Illustration, Infographics & Data
- CROSS-PLATFORM DIGITAL SOLUTION
Experience (UX); User Interfaces (UI); Websites; Apps; Digital Publishing, Content Management Infographics & Data Visualizations
- ART DIRECTION
Campaign: Concept ; Guidelines; Production; Retouching, Design; Promotional Campaign; In-Store Promotion & Design (VM)
- BRAND BOOK FASHION GUIDELINES
Research; Competitors Research; Fashion Trends; Concepts; materials; shapes; personalization;
EDUCATION
2015-2017
BEZALEL ACADEMY OF ART
AND DESIGN
M.Des
Master's Degree in Industrial Design
Design Management
2015
NETCRAFT
UI-UX EXPERT
2001-2006
BEZALEL ACADEMY OF ART
AND DESIGN
BACHELOR OF DESIGN
Visual communications design
2012-2014
FUNKY FISH LTD.
Brand Design Manager
- Branded and developed the corporate identity, including all branding & marketing related graphic materials. Social media campaigns, the companies website & its’ seasonal updates
- Established & managed a creative team of fashion and graphic designers. Through my continuous guidance and development, they achieved to design accessories and gifts in an international scale, while standing proudly next to world wide competitors, that led to a massive change of brand perspective for the clients, malls, & franchises
- Created seasonal campaigns, from the concept through production, image processing and continuation of the graphical language
- Designed all the visual merchandise for the stores including display windows and specific instructions to guide all the franchises from 23 different countries around the world
- Created an instruction guide for the companies products of floor plans and three-dimensional displays for every season in order to attract, engage, and motivate the customer towards making a purchase
- Created a “Style Guide” for each season which held as the collections base of design that presented the collections story including fashion trends, patterns, graphical inspirations, materials & references from around the world. I developed this format independently & it proved itself to be very successful & helpful in the process of design & production for the innovative & trendy collections
- Designed the companies’ exhibitions booths & the graphic materials and gifts
- I traveled several times a year abroad in order to get familiar with the stores & the franchisees needs. Held lectures to existing franchisees about re-branding that caused them to understand the brands new identity & to introduce the brand to potential future franchisees.
I traveled also to exhibitions in Europe, India & China in order to get to know the world wide competitors, the different capabilities of manufacturers & collaborations with the companies’ office in China
2011
FREELANCE DESIGNER
- Brand design including brand strategy & visual brand identity for all channels of communications with the brands client including graphic design materials, web design, social networks materials and exhibition designs.
- Art Director for campaign shootings: concept creation, organizing the production, accompanying the shooting day, editing and designing the graphic material.
- Illustrations: specialized in creating a illustrative world connected to the brands identities.
2010-2011
BARUCH NAEH STRATEGIC DESIGN
Head Graphic Designer
- Brand design & visual brand identity for all channels of communications with the brands client including graphic design materials, web design and interior designs - From concept creation to realization
- Illustrations: specialized in creating a illustrative world connected to the brands identities
2007-2010
OPEN - TOTAL BRAND EXPERIENCE
Art Director
- Brand design & visual brand identity for all channels of communications with the brands client including graphic design materials, web design and interior designs - From concept creation to realization
- Illustrations: specialized in creating a illustrative world connected to the brands identities
- Art Director for campaign shootings: concept creation, organizing the production, accompanying the shooting day, editing and designing the graphic material
2005-2006
ADLER BRANDS
Graphic Designer
- Brand design including brand strategy & visual brand identity
- Art Director for campaign shootings: concept creation, accompanying the shooting day, editing and designing the graphic material.
- Illustrations: specialised in creating a illustrative world connected to the brands identities.