FUNKYFISH FOR WEB2
FUNKYFISH FOR WEB
FUNKYFISH FOR WEB4
FUNKYFISH FOR WEB3
FUNKYFISH FOR WEB6
FUNKYFISH FOR WEB5
FUNKYFISH FOR WEB10
FUNKYFISH FOR WEB9
FUNKYFISH FOR WEB12
FUNKYFISH FOR WEB11
FUNKYFISH FOR WEB14
FUNKYFISH FOR WEB13
FUNKYFISH FOR WEB-B8
FUNKYFISH FOR WEB-B7
FUNKYFISH FOR WEB-PART C2
FUNKYFISH FOR WEB-PART C3
FUNKYFISH FOR WEB-PART C4
FUNKYFISH FOR WEB-PART C
FUNKYFISH FOR WEB-PART C6
FUNKYFISH FOR WEB-PART C5
FUNKYFISH FOR WEB-PART C8
FUNKYFISH FOR WEB-PART C7
FUNKYFISH FOR WEB-PART C10
FUNKYFISH FOR WEB-PART C9
FUNKYFISH FOR WEB-PART C12
FUNKYFISH FOR WEB-PART C11
FUNKYFISH FOR WEB-PART C14
FUNKYFISH FOR WEB-PART C13
FUNKYFISH FOR WEB-PART C
FUNKYFISH FOR WEB-PART C3
FUNKYFISH FOR WEB-PART C4
FUNKYFISH FOR WEB-PART C5
FUNKYFISH FOR WEB-PART C6
FUNKYFISH FOR WEB-PART C2
FUNKYFISH FOR WEB-PART C8
FUNKYFISH FOR WEB-PART C7
FUNKYFISH FOR WEB-PART C10
FUNKYFISH FOR WEB-PART C9
FUNKYFISH FOR WEB-PART d2
FUNKYFISH FOR WEB-PART d
FUNKYFISH FOR WEB-PART d4
FUNKYFISH FOR WEB-PART d3
FUNKYFISH FOR WEB-PART d6
FUNKYFISH FOR WEB-PART d5
FUNKYFISH FOR WEB-PART d8
FUNKYFISH FOR WEB-PART d7
FUNKYFISH FOR WEB-PART e2
FUNKYFISH FOR WEB-PART e
FUNKYFISH FOR WEB-PART e4
FUNKYFISH FOR WEB-PART e3
FUNKYFISH FOR WEB-PART e6
FUNKYFISH FOR WEB-PART e5
FUNKYFISH FOR WEB-PART e8
FUNKYFISH FOR WEB-PART e7
FUNKYFISH FOR WEB-PART e10
FUNKYFISH FOR WEB-PART e9
FUNKYFISH FOR WEB-PART G2
FUNKYFISH FOR WEB-PART G
FUNKYFISH FOR WEB-PART G4
FUNKYFISH FOR WEB-PART G3
FUNKYFISH FOR WEB-PART G8
FUNKYFISH FOR WEB-PART G7
FUNKYFISH FOR WEB-PART G8
FUNKYFISH FOR WEB-PART G7
FUNKYFISH FOR WEB-PART G10
FUNKYFISH FOR WEB-PART G9
FUNKYFISH FOR WEB-PART G16
FUNKYFISH FOR WEB-PART G15
FUNKYFISH FOR WEB-PART G10
FUNKYFISH FOR WEB-PART G9

FUNKY FISH ACCESSORIES & GIFTS

BRANDING/ DESIGN / WEB DESIGN / ART DIRECTION / STYLE GUIDE

 

 

Funky fish is a fashion accessories brand ,it has 130 stores worldwide. In 2011 started a process of re-branding in the studio of "Baruch nae-strategic design", internal change process continued when I joined the team as Director of Funky Fish company's design.I have worked on making a gradual change in all the parameters related to identify of the company,begining whis a brand book with guidance regarding the new concept of the company, personality tools, point of sales, and every each part regarding the identity and communication.

 

The concept chosen to lead the brand is funky 5,

5 identities of  girls , each represents a distinct style in the fashion and has a rich world of cultural influences, loves and a way of life that affect the collection it represents.

When a girl enters a funkyfish store she sees a clear division into five figures divides by Product Tabs different in colors , and she can easily feel related to at least one of the figures in terms of personal style.

We have created collections which became "a tool box" that creates the look and identity , standing in line with fashion and trends .

 

The Re -branding process has reflected every field of communication with the client , packageing , stores , website , social networks ,but began in the product design process, it moved an enormous change in the way collection have been created,and continued in all the aspects of production and communication, whith trendy campaigns every season.