The brand name, "LA-OR," signifies "bringing the light" into one's life' This is the essense of the brand. LA-OR offers elephant pendant necklaces, a symbol of empowerment for women facing challenges. Upon receiving a necklace, women join the LA-OR community, facilitating personal connections and empowering interactions. The brand's graphic language draws inspiration from the spiritual Tarot cards, symbolizing a journey into the human soul. The logo features an elephant, signifying this exploration. Warm and inclusive colors, combined with bright bronze foil print and the simplicity of recycled paper, merge glamour with authenticity in LA-OR's graphic materials.