Lugar stands as a prominent firm within the construction and real estate industry. Serving as a comprehensive destination for all aspects of planning, development, and construction in real estate projects and entrepreneurship, Lugar offers a one-stop solution. The core concept driving our branding process revolves around a logo that symbolizes a building constructed from parts representing the various stages of construction. This logo also subtly portrays a city skyline within a balanced framework. The company's character is epitomized by its diverse and harmonious use of colors, capturing the essence of combining the old with the new, industrial with warm. This distinctive approach defines the entire communication style of the company.