Holistic Studio led the planning process, art direction, and set design for the Michal Negrin catalog, centered around the concept of the "Modern Muse."

This campaign reimagines the timeless allure of muses from classical art—such as Venus and Aphrodite—infused with the brand's distinct Emo aesthetic. Unique crowns inspired by diverse cultures were crafted to embody the essence of these muses, blending ancient artistic traditions with Michal Negrin's signature language. The result is a captivating celebration of enduring beauty and creativity, bridging generations through a modern interpretation of classical inspiration.