Holistic Studio oversaw the planning process, art direction, and set design for the Michal Negrin catalog, crafting a campaign inspired by the theme "Muses from Nature." Drawing from the brand's iconic patterns, we developed layered, intricate backgrounds that highlight the essence of its distinctive graphic language. This process encompassed concept development, detailed background design, and the creation of a comprehensive style guide. The style guide served as a foundational tool for the brand’s design team, ensuring cohesive visual storytelling throughout the catalog and reinforcing the unique identity of Michal Negrin’s collection.