BRANDING/ ILLUSTRATION / ART DIRECTION
Banding Magnolia international jewelry company , designed by me as part of my work as a senior designer at "OPEN" studio. Magnolias jewelries are handmade, which led to the concept of the handwritten logo design give the simplicity and accebility. The graphic language of the brand provides a more personalized brand sense and less "industrial" Properties in this area worldwide.
The watercolor magnolia's are hand drawn as well figured always with watercolors in color variations, which creates a sense of dynamism, variety, softness and femininity of the brand. As part of the branding we have made seasonal campaigns that create continuity language switching, and produce a clear identity over several seasons.